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Sophie

Sophie(43)

This story (including name and photo) has been anonymised to protect the privacy of the emigrant.

Den BoschScottsdale, Arizona

DAFT entrepreneur (yoga studio)Moved in 2026

After twenty years as a yoga teacher in Den Bosch, I felt the need for change. The Dutch yoga market is saturated and the overhead -- high rent, social charges, VAT -- makes it hard to make ends meet. The DAFT visa (Dutch American Friendship Treaty) gave me the opportunity to start a business in the US with a minimum investment of $4,500. I chose Scottsdale for the climate, the affluent population and the enormous demand for wellness services.

I filed the DAFT application from within the US on a B-1 visa. My business plan described a boutique yoga studio focusing on hot yoga and mindfulness retreats. I opened a business bank account at Chase Bank (which is difficult as a foreigner without credit history -- I had to deposit $1,500) and rented a space in a strip mall for $2,800 per month. Total startup costs were $35,000: furnishing, licenses, marketing and three months rent as buffer.

Arizona is entrepreneur-friendly. State income tax is low (2.5% flat rate), there's no franchise tax and regulation for small businesses is minimal. I registered my LLC online with the Arizona Corporation Commission for $50 -- comparable to the Chamber of Commerce in the Netherlands, but faster and cheaper. The biggest difference: in the US as an entrepreneur you're fully responsible for your own retirement, health insurance and disability. There's no social safety net.

Healthcare costs were the biggest shock. As a self-employed entrepreneur I buy my insurance on the ACA marketplace. My Bronze plan costs $410 per month with a $7,000 deductible. That means I pay the first $7,000 in medical costs entirely out of pocket. In the Netherlands I had basic insurance of €130 per month with €385 deductible. The difference is astronomical. I've learned to keep an emergency fund of at least $10,000 aside for unexpected medical costs.

My studio is profitable after one year. Scottsdale attracts affluent clients willing to pay $25-30 per class -- double what I could charge in Den Bosch. Retreats are my biggest revenue source: a weekend retreat in Sedona (two hours drive) brings in $15,000 per group. The desert landscapes are perfect for outdoor yoga. What I miss: Dutch directness, cycling culture and the tax authority that neatly sends you a summary. Here you track everything yourself: quarterly estimated taxes, sales tax, self-employment tax.

I renew the DAFT visa every two years. At renewal I must demonstrate that my business is growing and "not marginal." No problems so far. My advice to Dutch entrepreneurs looking at the US: DAFT is a golden opportunity, but don't underestimate healthcare costs and the lack of social safety net. Maintain a buffer of at least six months of business expenses, get good insurance and hire an accountant who knows both Dutch and American tax rules. The freedom is worth it -- but it comes with responsibility.

Highlights

  • DAFT visa: start yoga studio with $4,500 minimum investment
  • Arizona: 2.5% flat income tax, minimal regulation for small businesses
  • ACA marketplace: Bronze plan $410/month with $7,000 deductible
  • Quarterly estimated taxes + self-employment tax: track everything yourself

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